As many people ask themselves waaaat they should do for work of in life in general, waat wants to make finding answers to these questions easier. Waat’s purpose is to offer information about what kinds of professions there are in the world, What people actually do in these professions, and how they like what they do.

FOR high-schoolers and STUDENTS, waat would like to make them to pay attention to two things - to think about the actual daily work they would be doing in a few years (not only about what it would be like to study, that’ll last a while). ALSO, it’s important to think what you would actually enjoy doing. disliking something 8 hours/day sounds insane!

NEW DATA WILL BE ADDED ALL THE TIME, the eventual purpose being covering all possible professions from cleaners to cheese sculptors to politicians. In case you have any questions of feedback about waat, please contact

Janni, Key Account Manager
Finland, workplace of 101-500 employees
Bachelor, Business (Marketing)
Yearly salary (€)
In profession since
Weekly hours

Could you describe your job in short?

The company I work for offers media, technology & ad formats for medium & big advertisers. My job is to acquire new customers and grow the existing customer budgets. I book meetings, meet the clients, give presentations, do offers and close deals, which is the main target of my job. I also get to go a lot for lunches and evenings out with clients.

What do you do on average work day?

I start around 8-9, have average 1-2 meetings per day, which can be a proper meeting or a breakfast/lunch meetings. Usually in my meetings I give presentations and do a needs analysis to the client, afterwards offering the best advertising solutions based on the analysis. I do some reporting, offers and follow ups for clients I've met. I end my day around 16-17.

What do you love about your job?

The freedom - I get to do my job very independently, how I want to do it, when I want to do it. Also seeing a happy client is one of the best things :)

What are the worst parts of your job?

The pressure of getting the expected sales - It's not always rainbows and butterflies, when the personal sales go bad, it's hard to keep your head up sometimes and keep on working in your best way.

What are the most important skills in your job?

Accuracy Confidence Consistence Creativity Customer service

What are the most important tools/softwares in your job?

Keynote Email

How do you acquire and develop these skills?

By being bold and just doing. Remembering the golden rule; customer is always right, answer them quickly, serve them well. Build your own confidence by doing a lot of things outside of your comfort zone.

If your job differed from your initial expectations, what were your expectations and how did your job differ from them?

I expected presentations & actual selling to be very distressing, but I ended up liking it, when I found my own way to do it.

What does your work week include?


Meetings / Group work




Independent work