I work for an international consultancy company with tasks related to digital marketing, ecommerce and marketing technology consulting. Normally we work by projects and therefore tasks and responsibilities vary a lot.
If working an average day in Finland, I wake up at 7:50, and get at the office (if going to) by 8:45. Typical day includes couple of on-premise meetings, few calls internationally and project specific work. Depending on my schedule, I might go to the gym after lunch or once I'll leave the office. I normally end my day around 17:00 and try to only check e-mails during the evenings.
Days during international projects an average day might differ quite a lot from my average day in Finland.
Variety. There's always something new to learn and work doesn't get repetitive very easily. Also travelling and working in different kind of cultures is something that I enjoy a lot.
Hours might be long sometimes and there's always a little bit of uncertainty where you're going to be working after your current project ends. And the cons of travelling: it takes a lot of your time.
One should explore as many different SaaS based digital marketing services as possible and try them hands on. Also basic understanding in databases and ecommerce technologies are highly beneficial. I'd also encourage people to learn at least the basics of statistics and try some analytics tools to get insights on how you might be able to solve business cases with data because that's something which is universal, no matter which part of the organization you are working in.