As many people ask themselves waaaat they should do for work of in life in general, waat wants to make finding answers to these questions easier. Waat’s purpose is to offer information about what kinds of professions there are in the world, What people actually do in these professions, and how they like what they do.

FOR high-schoolers and STUDENTS, waat would like to make them to pay attention to two things - to think about the actual daily work they would be doing in a few years (not only about what it would be like to study, that’ll last a while). ALSO, it’s important to think what you would actually enjoy doing. disliking something 8 hours/day sounds insane!

NEW DATA WILL BE ADDED ALL THE TIME, the eventual purpose being covering all possible professions from cleaners to cheese sculptors to politicians. In case you have any questions of feedback about waat, please contact

Lotta, Copywriter
Finland, workplace of 21-50 employees
Upper secondary or lower, Ethnic/cultural studies
Yearly salary (€)
In profession since
Weekly hours

Could you describe your job in short?

As a copywriter I’m responsible for brainstorming, creating, and transforming ideas into words. Working with several client accounts at the same time, my job is to develop unique concepts and determine what makes products appealing to consumers. Then I write clear and persuasive copy for websites, brochures, ads, and other advertising materials. Sometimes I do research, or write press releases advertising new products. Sometimes I swear how hard my job is and punch my head against a wall. That’s that.

What do you do on average work day?

My average workday usually consists working together with account executives to determine client needs and budget, then art directors to create visual ideas and creative team: designers, illustrators, printers, photographers and production companies to complete the campaign. Sometimes I meet clients to receive briefs or to present something I've already written/created.

What do you love about your job?

Being a copywriter is great, because I’m head over heals in love with written text. I'm full of ideas and the fact that I'm able to present them and execute them makes this a dream job for me.

What are the worst parts of your job?

Writing is something you do all alone. This is a profession for those who want to tell stories and but don't want to make eye contact while telling them. It's not for those who only want to work with other people. Sometimes I need to work in a hurry and still manage to create great ideas. For those who can not work under pressure this is not the right job.

What are the most important skills in your job?

Communication Creativity Innovation Language skills Planning

What are the most important tools/softwares in your job?

Microsoft Word Notepad Keynote Email Google Drive

How do you acquire and develop these skills?

Reading, writing, observing ads and case studies, getting to know the landscape, having realistic expectations (it ain't Mad Men).

If your job differed from your initial expectations, what were your expectations and how did your job differ from them?

I guess I was positively surprised about the fact how much I was able to participate on holistic campaing planning process and not just the writing. I think this is definitely one of the perks of working in a medium-size company.

What does your work week include?


Meetings / Group work




Independent work