As a copywriter I’m responsible for brainstorming, creating, and transforming ideas into words. Working with several client accounts at the same time, my job is to develop unique concepts and determine what makes products appealing to consumers. Then I write clear and persuasive copy for websites, brochures, ads, and other advertising materials. Sometimes I do research, or write press releases advertising new products. Sometimes I swear how hard my job is and punch my head against a wall. That’s that.
My average workday usually consists working together with account executives to determine client needs and budget, then art directors to create visual ideas and creative team: designers, illustrators, printers, photographers and production companies to complete the campaign. Sometimes I meet clients to receive briefs or to present something I've already written/created.
Being a copywriter is great, because I’m head over heals in love with written text. I'm full of ideas and the fact that I'm able to present them and execute them makes this a dream job for me.
Writing is something you do all alone. This is a profession for those who want to tell stories and but don't want to make eye contact while telling them. It's not for those who only want to work with other people. Sometimes I need to work in a hurry and still manage to create great ideas. For those who can not work under pressure this is not the right job.
Reading, writing, observing ads and case studies, getting to know the landscape, having realistic expectations (it ain't Mad Men).
I guess I was positively surprised about the fact how much I was able to participate on holistic campaing planning process and not just the writing. I think this is definitely one of the perks of working in a medium-size company.