As many people ask themselves waaaat they should do for work of in life in general, waat wants to make finding answers to these questions easier. Waat’s purpose is to offer information about what kinds of professions there are in the world, What people actually do in these professions, and how they like what they do.

FOR high-schoolers and STUDENTS, waat would like to make them to pay attention to two things - to think about the actual daily work they would be doing in a few years (not only about what it would be like to study, that’ll last a while). ALSO, it’s important to think what you would actually enjoy doing. disliking something 8 hours/day sounds insane!

NEW DATA WILL BE ADDED ALL THE TIME, the eventual purpose being covering all possible professions from cleaners to cheese sculptors to politicians. In case you have any questions of feedback about waat, please contact

Tuuli, Insight Manager
Finland, workplace of 101-500 employees
Master, Economics
Yearly salary (€)
In profession since
Weekly hours

Could you describe your job in short?

I work for a media / advertising company and my responsibility is to provide consumer insights for marketing planning and analyse the results / profitability of the marketing activities.

What do you do on average work day?

There is no such thing as an average day or duration of it in this business. There can be very hectic days when I deal with more than ten different client projects but sometimes I get to work on just one big project. On a typical day before my holdays this summer I was concentrating on big consumer segmentation projects however at the same time taking care of a large consumer study getting checked and coded and ready for use at our company.

What do you love about your job?

It is so different every day - different tasks- different clients - different industries- different analysis methods you can use. It is very interesting and I love analysing consumer behaviour.

What are the worst parts of your job?

It can be very very hectic sometimes and sometimes you cannot put all the time you would like in interesting projects.

What are the most important skills in your job?

Accuracy Analytical skills Critical thinking Dedication Efficiency

What are the most important tools/softwares in your job?

Microsoft PowerPoint Microsoft Excel SPSS Google Analytics

How do you acquire and develop these skills?

Practise, google, ask for help, google again. SPSS guides online are excellent. Maybe for excel you could take a lesson from someone who really knows how to use it like the shortcut keys etc.

If your job differed from your initial expectations, what were your expectations and how did your job differ from them?

I did not have any expectations as did not know such jobs exist.

What does your work week include?


Meetings / Group work




Independent work