As many people ask themselves waaaat they should do for work of in life in general, waat wants to make finding answers to these questions easier. Waat’s purpose is to offer information about what kinds of professions there are in the world, What people actually do in these professions, and how they like what they do.

FOR high-schoolers and STUDENTS, waat would like to make them to pay attention to two things - to think about the actual daily work they would be doing in a few years (not only about what it would be like to study, that’ll last a while). ALSO, it’s important to think what you would actually enjoy doing. disliking something 8 hours/day sounds insane!

NEW DATA WILL BE ADDED ALL THE TIME, the eventual purpose being covering all possible professions from cleaners to cheese sculptors to politicians. In case you have any questions of feedback about waat, please contact

Teemu, Growth Hacker
Finland, workplace of 1-20 employees
Master, Business
Yearly salary (€)
In profession since
Weekly hours

Could you describe your job in short?

I work for a startup, also known as a growth company. This means employment is very unstable, because the startup might run out of money basically at any point. On the flip side, a startup is a super flexible working environment where each employee is both given freedom but also assumed to take responsibility for their work. The main responsibility of a growth hacker in a startup is to do whatever it takes to take the company to the next level with regard to growth. Typically growth is either measured in euros or in number of users, depending on the type of company. This requires understanding of marketing (business), customer experience design and research, and basics of behavioral psychology, as well as technical and quantitative analysis skills. Each growth hacker has their own mix of skills and since the whole job is quite new, each company recruits for their own specific needs.

What do you do on average work day?

An average day consists of talking with other people in the company, such as the founder / CEO of the startup, the sales director, head of product; as well as talking to customers, both existing and potential. Additionally, a lot of time is spent in front of the computer, analyzing different data sources about product usage and marketing campaigns. All of this is done to gain an understanding of the needs of both the customers and the company and to form hypotheses of how the growth of the company could be taken to a new level. Then, using this understanding, marketing interventions are designed, executed and their results analyzed to see if the hypotheses were correct or not. Mostly the results are incrementally better or worse, but sometimes real breakthroughs (or "growth hacks") are found and this is why growth hackers are employed in the first place.

What do you love about your job?

Autonomy, challenges of learning about new marketing and analysis methods and tools, and the appreciation of colleagues when I find new avenues of growth.

What are the worst parts of your job?

A lot of sitting in front of the computer causing a need for consulting the physiotherapist every once in a while, and a lot of dead-end experiments that test the self-confidence when nothing seems to be working.

What are the most important skills in your job?

Analytical skills Communication Hard working Innovation Problem solving

What are the most important tools/softwares in your job?

Microsoft Excel JavaScript HTML Python Google Analytics

How do you acquire and develop these skills?

Build your own website from scratch (HTML/CSS), embed Google Analytics and then start attempting to drive traffic there from various sources. Learn digital marketing, frontend JavaScript and, Excel and Python for data analysis (google for courses such as Codecademy, Udemy, Coursera, Udacity, Codeschool etc.). Once you have a basic understanding of these, offer to help two or three startups for free. After you've worked with them for a month or two, ask them for feedback, and if they'd be willing to hire you as a junior growth hacker. Remember, startups are always running out of money, so don't take it personal if they can't hire you. Ask the founder / CEO for letters of recommendation for your volunteer work, and use them to apply to other startups.

If your job differed from your initial expectations, what were your expectations and how did your job differ from them?

Perhaps less glamorous, more difficult to find breakthroughs, but also very rewarding when the breakthroughs sometimes are found through hard work.

What does your work week include?


Meetings / Group work




Independent work