As many people ask themselves waaaat they should do for work of in life in general, waat wants to make finding answers to these questions easier. Waat’s purpose is to offer information about what kinds of professions there are in the world, What people actually do in these professions, and how they like what they do.

FOR high-schoolers and STUDENTS, waat would like to make them to pay attention to two things - to think about the actual daily work they would be doing in a few years (not only about what it would be like to study, that’ll last a while). ALSO, it’s important to think what you would actually enjoy doing. disliking something 8 hours/day sounds insane!

NEW DATA WILL BE ADDED ALL THE TIME, the eventual purpose being covering all possible professions from cleaners to cheese sculptors to politicians. In case you have any questions of feedback about waat, please contact

Jenni, Marketing Trainee
Finland, workplace of 51-100 employees
Master, Business (Marketing)
Yearly salary (€)
In profession since
Weekly hours

Could you describe your job in short?

I work in an international fast-moving consumer goods -company in the Finnish market. My role ensures local adaptation and local processes for marketing our global high-value brands. My main responsibilities include campaign planning, marketing material production, email marketing and collaboration with logistics and sales.

What do you do on average work day?

I start my day after 9AM, when I check my emails and usually complete smaller tasks assigned by our global marketing teams as I go. Afterwards, I usually complete a report about sales figures or campaign entities. I may generate new codes in SAP-system and comment on PR-publications, website layouts or print advertisements. I will check we have all materials at warehouse in time. I assist in planning our future activities and attend a meeting or two. At the end of the day I brief our advertising agency for creating our fall campaign visuals.

What do you love about your job?

The best part about my job is to see how we launch new products and global brands to the market. My job helps build a strong business mind-set about all areas of the business, not just marketing. I enjoy creating marketing texts and visuals. I am also very hands on involved in how it all comes to life at our sales points.

What are the worst parts of your job?

The worst side in being a trainee is, of course, not having the freedom to make decisions and not being included in important meetings and tasks, such as yearly planning or budgeting. Also, while working in a global company, your means of making a difference are somewhat limited - there is however always space for good ideas.

What are the most important skills in your job?

Accuracy Communication Critical thinking Pressure-handling Prioritisation

What are the most important tools/softwares in your job?

Microsoft PowerPoint Microsoft Excel Adobe PhotoShop SAP Email

How do you acquire and develop these skills?

The best way to acquire these skills is just to get on with it and learn as you go. These skills you usually learn on the job, and one learns to deal with pressure and responsibility while one gets more experienced.

What does your work week include?


Meetings / Group work




Independent work