I work in an international fast-moving consumer goods -company in the Finnish market. My role ensures local adaptation and local processes for marketing our global high-value brands. My main responsibilities include campaign planning, marketing material production, email marketing and collaboration with logistics and sales.
I start my day after 9AM, when I check my emails and usually complete smaller tasks assigned by our global marketing teams as I go. Afterwards, I usually complete a report about sales figures or campaign entities. I may generate new codes in SAP-system and comment on PR-publications, website layouts or print advertisements. I will check we have all materials at warehouse in time. I assist in planning our future activities and attend a meeting or two. At the end of the day I brief our advertising agency for creating our fall campaign visuals.
The best part about my job is to see how we launch new products and global brands to the market. My job helps build a strong business mind-set about all areas of the business, not just marketing. I enjoy creating marketing texts and visuals. I am also very hands on involved in how it all comes to life at our sales points.
The worst side in being a trainee is, of course, not having the freedom to make decisions and not being included in important meetings and tasks, such as yearly planning or budgeting. Also, while working in a global company, your means of making a difference are somewhat limited - there is however always space for good ideas.
The best way to acquire these skills is just to get on with it and learn as you go. These skills you usually learn on the job, and one learns to deal with pressure and responsibility while one gets more experienced.