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FOR high-schoolers and STUDENTS, waat would like to make them to pay attention to two things - to think about the actual daily work they would be doing in a few years (not only about what it would be like to study, that’ll last a while). ALSO, it’s important to think what you would actually enjoy doing. disliking something 8 hours/day sounds insane!

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Lilli, Art Director
Finland, workplace of 21-50 employees
Master, Industrial Design
Yearly salary (€)
In profession since
Weekly hours

Could you describe your job in short?

I work in a design consultancy and have a role as a designer and an art director. This means that in addition to working in client projects, I manage our company's brand and make sure our project outcomes are up to our design quality standards. Basically, I'm the brand police, who makes sure our visual material (presentations, websites etc.) looks good and follows the brand identity.

What do you do on average work day?

I work from 8am to 4pm or 9am to 5pm on average. Our office hours are flexible, which means sometimes I sleep in and come in at 11am, but also before major deadlines I might leave at 9pm.

I'd say about 1/4 of my work is basic office stuff. Reading emails, answering the phone, calling clients and so forth. The other 3/4 is hands-on graphic design, service design (arranging workshops, doing interviews...) and management. In client projects I either manage younger designers in their visual design, or then I do graphic design myself. I see that presentations, videos, images and other visual material of good quality, and communicate with those producing the material, giving feedback and requesting changes.

What do you love about your job?

I love producing tangible outcomes, which can be visual material in any medium. I'm an aesthetic so beauty and visual coherence brings me joy.

What are the worst parts of your job?

Consultant work puts lots of emphasis on productivity, which means there isn't always enough time to do things as well as we'd like.

What are the most important skills in your job?

Communication Creativity Delegation Problem solving Supervising

What are the most important tools/softwares in your job?

Microsoft Excel Adobe InDesign Adobe Illustrator Keynote Email

How do you acquire and develop these skills?

Start doing! Plan to draw something in illustrator or do a layout in InDesign, then watch online tutorials when you run into a dead end.

If your job differed from your initial expectations, what were your expectations and how did your job differ from them?

I was surprised about how much art directing is actually management, and how little it's about producing beautiful things yourself.

What does your work week include?


Meetings / Group work




Independent work